On the opening day of Watches and Wonders in Geneva, supermodel and IWC Brand Ambassador Gisele Bündchen visited IWC Schaffhausen at its booth. Upon her arrival, she was greeted by Chris Grainger-Herr, CEO of IWC Schaffhausen, and Franziska Gsell, CMO of IWC Schaffhausen.
Gisele & Chris, CEO of IWC
This year at Watches and Wonders, IWC launches its new Portugieser collection. With the introduction of new design codes and complications, IWC once again showcases its expertise in fine watchmaking.
During her visit, Gisele, who will be part of the Portugieser campaign, toured the booth which this year is designed with the theme of “A Tribute to Eternity”. Reminiscent of the endless cycle of day and night, the booth showcases the new colours, Silver Moon, Horizon Blue, Dune and Obsidian. Each of which is uniquely reminiscent of the journey from dusk till dawn.
“It is a pleasure to be here with IWC at Watches and Wonders and see the beautiful new Portugieser collection,” states Gisele. Commenting on what “A Tribute to Eternity” means to her, she continued “Time is a special gift and using it wisely impacts what we leave behind for future generations. I chose to use my time to focus on my family, love, learning, health, and friendships.”