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Camille Guille aka @Perpetual.Girl

It’s been 8 years now since I join Instagram and I can tell that Instagram’s watch community is obviously still dominated by men.

Nowadays, there are only very few female watch enthusiasts on Social Media and I have been following this watch lover, fashionista and writer since 2.5 years. And I am delighted to know this watch family in person and very proud to call her „friend“.

Well, who’s that girl?

May I introduce you to Camille Guille?

After working in Fashion in Paris Paul Smith and Vivienne Westwood, Camille joined the press industry and worked for L’Officel de la mode, L’Express and Vanity Fair France. She arrived in 2017 in Geneva as Sales Director of GMT magazine and Lady by GMT. She started her IG account @perpetual.girl in 2018 after shooting so much content during the watch fairs. she is also in charge of “best of Instagram” section in GMT as well as “Fashion Week” section in Lady by GMT

Camille Guille spotted by Hodinkee at the Spring Geneva Auctions on May 2023

Camille & watches on Instagram

How I met @Perpetual.Girl

Camille and I e-met each other 2.5 years ago on Instagram after she saw me holding an XXL GMT Magazine in my reel. Shortly she featured me in her GMT rubric „Best of Instagram“ together with Frédéric Arnault (CEO Tag Heuer @Frederic.Arnault), Chamath Gamage (@champsg) and The Hour Glas (@TheHourGlas.Official)

I finally met her in person at Watches and Wonders 2022 where she also joined Mr. Watches Drop Challenge – along with Edouard Meylan (CEO Moser&Cie), Christoph Grainger-Herr (CEO IWC) and Rolf Studer (CEO Oris).

If you are curious about her – and of course her passion about wristwatches- simply follow this humble lady on Instagram! (@Perpetual.Girl)